Kati Lani

KATI LANI creates clothing with built-in support and coverage, offering an alternative to wearing a bra. As Art Director, I developed the brand’s visual identity and overall aesthetic, balancing Scandinavian minimalism with a more distinctive, high-end expression. The identity draws inspiration from late 90s and early 00s fashion imagery, using nostalgia to give the new brand a sense of familiarity. A palette of beige, brown and black is paired with product-focused imagery that clearly communicates the garments’ function. The result is a cohesive identity that positions KATI LANI within the premium fashion market while keeping the product and its unique construction at the centre.