Nam Nam Hästgodis
Branding, Packaging, Social Media, CRM, Graphic Design
2023
Branding, Packaging, Social Media, CRM, Graphic Design
NAM NAM HÄSTGODIS creates pick-and-mix horse treats without added sugar or preservatives. Ahead of its 2022 launch, I developed the full brand identity, website and packaging. The main target audience was girls aged 10–18. While many competitors used muted green and beige palettes focused on natural ingredients, I created a more playful identity built around pastel colors and candy-inspired imagery. The result is a distinctive brand that communicates both product quality and the fun, treat-like experience of NAM NAM.
