
Understatement
Art Direction, Social Media, CRM, Digital Design
2024
Art Direction, Social Media, CRM, Digital Design
As Content Producer at Understatement, I was responsible for newsletters, social media, copy and campaign imagery, ensuring a consistent brand expression across digital channels. During my time there, I grew the brand’s social media following by 10% in six months and managed the newsletter with an average open rate of 50%. Across all content, I focused on communicating Understatement’s values around representation, body positivity and product innovation.





